MEETINGS

(Portland Community College Map in PDF)

Aug 14th, 2010

Room TCB 218

Time: Workshop 10:00 – 11:00, Chapter Meeting immediately following from 11:00 – 12:30

"The Three "P"s of Marketing: Push, Pull, and Point-of-Purchase

Does the term "marketing" make you shake from the top of your head to the tip of your favorite Jimmy Choos? Well, shake no more. This session will take a 'divide and conquer' approach on how to plan and execute marketing programs. We will explore these three concepts and give an overview of how to apply Push, Pull, and Point-of-Purchase Marketing to your budding writing career. This course is designed for both published and unpublished authors in all mediums."

Presenters:

Cheryl Kennedy

In 2006, Cheryl Kennedy completed her MBA with a concentration on Marketing and Entrepreneurship. She is currently the Product Marketing Manager for Energy and Industrial Metering Products for Veris Industries in Tigard, OR. Cheryl is responsible for pricing, new product introductions, tradeshows, multi-media advertisements, marketing collateral, and voice of customer research for a multi-million dollar product portfolio. Often her marketing duties take her across the country and even around the world. Cheryl's marketing and sales experience spans more than 15 years. If you can catch her, she is more than willing to offer advice and support!

Susan Borowy

Susan Borowy is a pre-published author with several finished novels, actively seeking an agent/editor. She is a former Corporate Presenter and Trainer for the semiconductor industry, managing a busy sales agency for 20 years. She has taught software and all forms of computerized communication since before the internet and personal computers became household appliances, and is now branching out on her own, coaching marketing in the digital age and developing your online presence.

Please visit her at www.SusanBorowy.com.

Mary Stepec

Mary Stepec was part of a team-of-three that started an engineering services company in NJ. When she moved to Oregon five years later, there were 18 field offices, a fleet of vans around the country, and 56 field techs that called her mom. In Oregon, she was a business consultant and tech writer for AT&T Wireless, Tektronix, Nike and Intel. She left corporate America in 2006. Four amazing women call her “mom”, and five heroes-in-training call her “grandma”. A volunteer Ambassador for Make-A-Wish of Oregon, Mary is incubating her reincarnation with a new name, blogging as Terri Patrick about her journey as a writer and all things interesting to her. She has a static website at theresepatrick.com that was designed to be a value-added delight for her memoir – which is about – her mom!

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September 11, 2010

Workshop:  Get Known Before the Book Deal: An Author Platform Check List

Presenter:  Christina Katz

Workshop from 11:00 – 12:30

Room HT 123