Past Meeting Presentations – 2018
RCRW meetings include presentations on craft, the publishing industry and the writing life.
These are some of the wonderful speakers who visited RCRW in 2018. Please check our main Meetings page for forthcoming presentations.
March 10, 2018
Effective Feedback: How to Give It and What to Do with It
As we enter contest season, it’s a good time to look at feedback. When you receive it, what should you do with it? When you’re giving it, how can you make sure the writer is able to use it to make their story better? What kind of feedback is most useful at different stages in the writing process? Who should you ask to give feedback, and why?
Join us for a panel including Golden Rose Coordinator Laurel Newberry, third place finisher in the 2017 Golden Rose contest Disa Dawn, and writer and editor Shea McLeod.
We will be looking at the specifics of the Golden Rose contest score sheet and offering ideas for how to give constructive comments that build better writers. This discussion will help with the Golden Rose and other contests as well as when you serve as a critique partner or alpha or beta reader — or just try to incorporate feedback from your writing network or editor.
Bring your questions about the editing process, how to analyze and incorporate feedback, and how to provide useful feedback to your fellow writers.
February 10, 2018
Effective Advertising Using Facebook and AMS by Maggie Lynch
Most authors look at advertising and shiver in fear of losing what little money they’ve budgeted for Marketing. Perhaps you’ve even tried some ads and felt that you just threw away $50 or more because you saw no sales. The seemingly simple software interface for both Facebook and Amazon ads is deceiving. You can follow the steps and think you are doing everything right and see zero return on your investment. The most important part of advertising is the hardest to master—understanding how to effectively target your audience in each platform. Maggie will show you how to research and do the prep work to get it right the first time, so you make money instead of throwing it away.
Maggie will share what works and does not work with Facebook and Amazon Ads. Each platform works very differently. Each serves different author goals, and each presents different audiences and reach. She will share her own experience and analysis on when to use ads on each platform and when NOT to use them; how to create appropriate images (for FB) and copy that sells well; and how to use keywords and custom targeting to get the ads delivered to YOUR audience. Finally, she will show which metrics to monitor to know how your ads are doing; and provide advice on budgeting at the beginning of the ads and then scaling if they are doing well.
January 13, 2018
After the First Draft by Jessa Slade
Writing is rewriting. Which is simple to say (and sorta cliché!) but not always so easy to do. Learn self-editing tips and tricks for commercial genre fiction from Jessa Slade a.k.a. Elsa Jade, romance novelist and RITA-award-winning editor. We’ll re-envision stories from the big-picture thematic overview down to those much-maligned adverbs and everything in between so you can send your very best work to New York, your freelance editor, your critique partner, and/or — eventually — your readers.