My apologies for posting late! I thought today was the 26th and I had one more day before I was scheduled to post. Obviously, time is flying by for me–and I am having fun!
I’m in an off-promotion time since my last book was released in February 2009 and the next one will be released in February 2010. However, I’m still doing “maintenance” promotion and collecting ideas for the next release.
A comment I’ve seen come up several times lately is that traffic on blogs and other Internet avenues has fallen off, along with the question “Are authors just promoting to other authors?” I don’t have the answer to this.
However, what I have been thinking about a lot is UNIQUE ways to promote my books. For example, one of my releases has been described as a “feel good Christmas story.” That gives me a clue that I need to come up with a unique package to promote that book again this holiday season–on the Internet, in person and through whatever other avenues come up.
My February 2010 release is part of an anthology with two other authors and includes a “walk-on” character (like cameos in the movies) that was auctioned off as part of a fundraiser for the local humane society. We’re already talking to the humane society about having a launch party at the animal shelter. So there are all kinds of promotional possibilities for that book!
Also, since I love giving away goodies, I’m sure I’ll have a contest or two up and running later this year.
As Lisa mentioned in her previous post, I’m curious what appeals to readers (and we know that authors are also some of the most dedicated readers). In addition to a good story, is there anything that entices you to buy a book? A bonus gift? A free short story? A chance to win contest goodies? What’s the most unique promotion you’ve done, heard of or seen? I’d love to hear your suggestions while I’m in the planning stages for upcoming promotion!