Our chapter had a special guest this month, literary agent April Eberhardt. She came to share her thoughts on the future of publishing and what writers need to know before considering self-publishing.
Risk aversion in traditional publishing opened the door for independent and self publishing. They are looking for ways to stay relevant, including new electronic publishing divisions. The bigger the publisher, the more bureaucracy, the harder it is for them to be flexible.
Where there is change, there is opportunity. An author’s ability to choose how to be published has given authors more power in the business.
Discoverability should be the biggest concern to all authors. You are up against daunting competition. Promote yourself.
Emerging to models of publishing provides different ways for writers and readers to connect. Blog, comment on blogs, get involved in the underground conversation.
Traditional publishing offered you and advance, and they took care of the expenses of publishing the book. In the new models there is an investment component, authors are being expected to shoulder some of the burden of expenses and marketing.